ABOUT THE FOUNDER
In both her personal and professional life, Alex operates on a foundation of honesty—there’s no sugarcoating. Ever.
After a dozen years in the agency grind, she saw a system that lacked authenticity. Clients weren’t at the forefront.
That system didn’t work for her or her beloved clients. Enter City Girl Strategy. A place where clients get the truth and what’s best for their business…all the time.
Outside of work, Alex is also a mom of two, stepmom of two, in her football mom era and married to her love, Tom. She’s now rooted in the South, but that “New York” never left her. Learn more about Alex.
Why I started City Girl Strategy
The marketing industry, as I saw it, was broken. Clients were often left underserved, locked into bloated contracts, and forced to endure a "wait and see" approach that resulted in little value to the client and a lot of value ($$$) to the agency. The system was rigged in favor of larger agencies, prioritizing size over personalized service, creativity, and results.
Agencies - even small ones - get wrapped up in fancy metrics. Impressions, likes and follows can be great IF the client values them. If they help the bottom-line. These metrics DON’T matter if they do not grow your business. Hence the phrase “vanity metrics”
I started this company to change that narrative—to provide clients with the marketing services they truly deserve, with transparency, agility, and a focus on real, measurable impact.
What we can do for you
Our ultimate goal is to empower and educate your team while nurturing your business's growth so that eventually, you'll have the tools and knowledge to thrive independently (if you want to).