Why I Left Fortune 500 Agencies to Serve Louisiana Small Businesses

After 20 years working with Fortune 500 companies and top global PR agencies, I saw firsthand how the marketing industry failed small businesses.

Clients were locked into expensive contracts, given generic strategies that ignored their unique challenges, and measured by vanity metrics that didn't grow their business. The system was rigged for large agencies, not the hardworking business owners who needed real results.

I started City Girl Strategy to change that. No bloated contracts. No vanity metrics. No 'wait and see' approaches. Just strategic marketing expertise focused on what matters most - growing your business.

bACKGROUND hIGHLIGHTS

  • 20+ years Fortune 500 and global agency experience

  • Specializing in the Louisiana small business, construction, and healthcare industries

  • Expert in building association strategic campaigns

  • Proven track record of measurable business growth

  • Deep understanding of local markets and regulations

mARKETING THAT MATTERS

Core Principles:

  1. Transparency First: Clear communication about what we're doing and why

  2. Results Over Vanity: Focus on metrics that actually grow your business

  3. Industry Expertise: Deep understanding of your specific challenges

  4. Personal Attention: You work directly with me, not a rotating team

  5. Education Focus: Building your knowledge so you understand your marketing

WHY SMALL AND mID-sIZE BUSINESSES

Small and mid-size businesses face unique challenges - from economic uncertainty to competing against larger corporations with bigger budgets. Many marketing agencies focus on enterprise clients or treat smaller businesses as afterthoughts, using cookie-cutter approaches that don't account for resource constraints or local market dynamics.

Having worked with Fortune 500 companies, I understand what enterprise-level marketing looks like. But I chose to specialize in serving growing businesses because that's where strategic marketing makes the biggest impact. Whether you're in Louisiana dealing with hurricane season disruptions, Texas managing rapid growth markets, or anywhere in the South navigating seasonal business cycles, you need marketing strategies built for your reality, not generic solutions designed for different markets.