ABOUT THE FOUNDER
In both her personal and professional life, Alex operates on a foundation of honesty—there’s no sugarcoating. Ever.
After a dozen years in the agency grind, she saw a system that lacked authenticity. Clients weren’t at the forefront.
That system didn’t work for her or her beloved clients. Enter City Girl Strategy. A place where clients get the truth and what’s best for their business…all the time.
Outside of work, Alex is also a mom of two, stepmom of two, in her football mom era and married to her love, Tom. She’s now rooted in the South, but that “New York” never left her.
Why I started City Girl Strategy
The marketing industry, as I saw it, was broken. Clients were often left underserved, locked into bloated contracts, and forced to endure a "wait and see" approach that yielded little transparency or value. The system was rigged to favor companies with larger marketing budgets. And branding wasn’t a big enough piece of the plan - a crucial part of imprinting into consumers’ minds.
Your marketing investment can be large, medium or extra small. City Girl Strategy creates marketing plans that scale to what your company needs–and it’s 100% custom, collaborative and focused on the bottom-line.